AI Prompts to Help Improve Existing Content Marketing
Step‑by‑step prompt frameworks for improving existing content, including why it works, workflow, a ready‑to‑copy prompt, example, and what to measure next:
Editorial Refresh Sprint
Search Intent Alignment and SEO Refresh
Brand Voice and Persona Rewrite
This is the first in a series of posts detailing advanced prompt techniques for common digital marketing activities. You can simply cut and paste the prompts highlighted below and replace the text [in brackets like this] to give the prompt your context. However, if you want to get more from the prompts, check out the 'Why this works" bullets to try and understand the particular techniques at play, and how you might apply these to your future prompts. We've also provided the "What to measure" section so that you can measure the impact of prompts output, and see how it improve your existing content.
Editorial Refresh Sprint
Rigorous edit that improves clarity, structure, search alignment and persuasion without losing the original intent.
Why this works:
- Forces a diagnose then fix approach using a clear audit rubric.
- Builds two contrasted rewrites so you can compare risk.
- Produces a complete conversion and SEO pack in one pass.
- Bakes in accessibility and inclusion so the edit helps all readers.
Quick workflow
- Paste the content and fill the context fields.
- Run with an advanced reasoning model for the audit, prioritisation and section rewrites.
- Use a faster model to spin up metadata, FAQs and microcopy.
- Pick Version A or B for the live page and keep the other as a test variant.
Copy‑and‑paste prompt:
What to measure next:
- Form conversion rate on the page
- Scroll depth and section dwell time
- Lift in target keyword rankings
- Accessibility checks pass rate
Search Intent Alignment and SEO Refresh
Fixes misalignment between what searchers want and what your page delivers.
Why this works:
- Makes the model state and test intent hypotheses before rewriting.
- Maps topical entities and sub‑questions to ensure completeness.
- Produces two outlines so you can trade off search‑first vs story‑first.
- Delivers a snippet‑ready answer and structured data suggestions.
Quick workflow:
- Fill in keyword, geography and funnel stage.
- Run with an advanced reasoning model for intent, gap map and outlines.
- Use a faster model for FAQs, metadata and internal link lists.
- Choose the outline style that fits your goal and publish a refreshed draft.
Copy‑and‑paste prompt:
What to measure next:
- Primary keyword rank and featured snippet ownership
- Organic CTR and bounce rate
- Internal link click‑through to pricing and demo pages
Brand Voice, Accessibility and Persona Rewrite
Correct content that is accurate but off‑brand or exclusionary.
Why this works:
- Extracts a mini voice guide from your samples so the rewrite is consistent.
- Uses role‑play critiques to surface clarity gaps and objections.
- Delivers two rewrites: a voice‑true version and a persona‑tuned variant.
- Adds inclusive language fixes and plain‑English summaries.
Quick workflow:
- Paste two or three voice samples or list voice adjectives.
- Run with an advanced reasoning model for voice extraction and rewrites.
- Use a faster model for CTAs, subject lines and alt text.
- Share the one‑page style card with your team to keep future content aligned.
Copy‑and‑paste prompt:
What to measure next:
- Readability score and time on page
- Donation click‑through rate by segment
- Brand language audit compliance rate across pages
Competitor Gap and Differentiation Builder
When your rivals publish near‑identical content and you need a stance that wins preference.
Why this works:
- Creates a side‑by‑side comparison with scores and evidence snippets.
- Labels gaps as Table‑stakes, Differentiator or Thought‑leadership so you know what to fix first.
- Produces a 100‑word manifesto and new section that only you can own.
- Suggests original proof assets to make claims credible.
Quick workflow:
- Gather your article and one to three competitor pieces or outlines.
- Run with an advanced reasoning model for the analysis, stance and new section.
- Use a faster model for formatting tables and microcopy variants.
- Publish the differentiated rewrite and plan supporting assets.
Copy‑and‑paste prompt:
What to measure next:
- Assisted conversions from the page
- External links earned from original data
- Engagement with the new proof assets
Content Atomiser and Refresh Calendar
Turn a strong long‑form asset into refreshed on‑page content and multi‑channel derivatives with testing baked in.
Why this works:
- Refactors the source article for scanability and message clarity.
- Generates channel‑specific derivatives with Control and Challenger versions.
- Builds a light 8‑week calendar with owners and success metrics.
- Sets up measurement and UTM conventions so learning compounds.
Quick workflow:
- Paste the source article or outline and list channels in scope.
- Run with an advanced reasoning model for refactor, derivatives and experiment design.
- Use a faster model to batch social posts, ad variants and UTMs.
- Ship Control versions now and schedule Challenger tests through the calendar.
Copy‑and‑paste prompt:
What to measure next:
- Assisted pipeline from derivative content
- CTR on UTMs by channel and message
- Video completion rates and post‑view conversions