It’s the new year, and the time to make resolutions. Daniel and Ciaran take stock of the year ahead and talk through their Digital Marketing new year resolutions. Daniel will be focuses on his analytics and conversion funnels, internal processes and resources together with recommending we all up our game with our email marketing. Ciaran goes in search of low hanging fruit in the new year, is going to be focusing on mobile websites, making someone responsible for conversion analysis and investigates Daniel’s new year detox efforts.
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In this first episode of 2025, Ciaran, Daniel and Louise discuss some essential new years resolutions for marketers in 2025. Covering the impact of generative AI, junk content, aggressive social media algorithms, never ending brand desperation to go viral and much more, they explore the essential techniques to help your digital marketing succeed in 2025.
In this episode Ciaran speaks to Pacey AI, about avoiding AI slop and getting back to the work that matters: understanding customers, developing ideas and building a distinctive brand.