Have you found the direct to website traffic reported in your Analytics has grown and grown in recent months? Daniel and Ciaran discuss the growing trend in direct traffic growth being reported within Analytics and the reasons behind it. Daniel shares some practical steps everyone can take to more accurately measure results. Also under discussion are click through rates and display campaigns.
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Join us for our latest podcast episode where we talk about the state of digital skills across analytics and data, usability, content marketing, digital strategy and more.
On today's episode of the Digital Marketing Podcast, we are joined by Optimizely's Chief Product Officer Rupali Jain, to discuss how we should be approaching CRO, experimentation and what's really important.
If you're looking for top tips on how to future-proof your digital marketing efforts in a cookieless world, this episode is a must-listen to guide you through everything you need to know.
A clinical audit of your copy, structure and calls to action. Get a conversion scorecard, section-by-section diagnosis and ready-to-test rewrites in under a minute.