Daniel talks us through getting leadership buy in to key digital transformation projects by answering some of the tough questions you might be asked.
Tough questions we tackle:
Take a look at socialmediagovernance.com for some great resources that will further help you in this area.
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In this episode Daniel is joined by Geoff Tuff, co-author of Hone: How Purposeful Leaders Defy Drift to explore why traditional transformation initiatives fail so often, and what leaders can do instead .
A clinical audit of your copy, structure and calls to action. Get a conversion scorecard, section-by-section diagnosis and ready-to-test rewrites in under a minute.
In this episode Daniel speaks with Emily Barford, Head of Dove Beauty at Unilever, about a bold and unconventional campaign built on Reddit conversations.