Daniel introduces us to Periscope, a great new tool from Twitter that enables you to broadcast live video events directly from your mobile.
Not only do you have the ability to stream live events, but you can also save the video to provide recordings of the events you cover.
We also discuss similar app Meerkat, and some of the opportunities, implications and challenges that live streaming brings to those both covering and running live events and conferences.
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In this episode we explore what Answer Engine Optimisation (AEO) actually means in practice, and how marketers can adapt without chasing myths, hacks, or constantly shifting theories.
A clinical audit of your copy, structure and calls to action. Get a conversion scorecard, section-by-section diagnosis and ready-to-test rewrites in under a minute.
In this episode Daniel speaks with Emily Barford, Head of Dove Beauty at Unilever, about a bold and unconventional campaign built on Reddit conversations.