Customer retention focuses on your current customers and encouraging them to make repeat purchases, maximising their lifetime value.
A huge factor of customer retention is building and maintaining relationships. In today’s ‘So’ video, the team discuss the best way of building retention and why marketing shouldn’t always be the focus.
If you have any questions you would like answered as part of our 'So' series, please get in touch and let us know.
Our podcast, 'The Digital Marketing Podcast' is now in video format on our YouTube channel. Make sure to subscribe for a brand new video podcast every week!
If you're looking for top tips on how to future-proof your digital marketing efforts in a cookieless world, this episode is a must-listen to guide you through everything you need to know.
In today's episode, we are joined by author and behavioural scientist Richard Shotton and discuss what behavioural science actually is and why marketers should be using it to get more from our campaigns and overall marketing efforts.
In this episode of the Digital Marketing Podcast, Daniel is joined by the Global VP of Marketing at the Coca-Cola Company to talk about Fanta's resurgence and latest global marketing campaign.
A clinical audit of your copy, structure and calls to action. Get a conversion scorecard, section-by-section diagnosis and ready-to-test rewrites in under a minute.
In this episode Daniel speaks with Emily Barford, Head of Dove Beauty at Unilever, about a bold and unconventional campaign built on Reddit conversations.