Customer retention focuses on your current customers and encouraging them to make repeat purchases, maximising their lifetime value.
A huge factor of customer retention is building and maintaining relationships. In today’s ‘So’ video, the team discuss the best way of building retention and why marketing shouldn’t always be the focus.
If you have any questions you would like answered as part of our 'So' series, please get in touch and let us know.
Our podcast, 'The Digital Marketing Podcast' is now in video format on our YouTube channel. Make sure to subscribe for a brand new video podcast every week!
This guide draws on proven techniques used to generate over £1.2 million in revenue in a single twelve-month period - through LinkedIn activity combined with events - with a daily time investment of just 30 to 60 minutes for engagement and around three hours per week for content creation.
In this episode we explore eight psychology experiments and principles that can help marketers create more effective campaigns, stronger customer experiences and more persuasive messaging.
In this So video, the team discuss the findings from our latest Digital Marketing Skills Benchmark report, which now in it's fourth edition, and how it highlights some very significant shifts in skills in the past year and explores the impact this will have on organisations.