Marketing funnels outline the journey that customers take on their path to purchase, and is a framework that helps yo to consider how to engage with your customers along the different stages of their journey.
In this episode of the Digital Marketing podcast, the team discuss the stages of the funnel, confusion at the top and how you can use it together with a user journey map to connect with customers.
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In today's episode, we are joined by author and behavioural scientist Richard Shotton and discuss what behavioural science actually is and why marketers should be using it to get more from our campaigns and overall marketing efforts.