We usually spend our podcast episodes offering practical digital marketing advice to help you enhance your careers, but today we flip the script and take a look at digital marketing problems that plague the landscape.
Join us on today's episode as we dissect the lack of control we see as digital marketers and the challenges social algorithms pose.
We also delve into the difficulties marketers encounter when trying to gauge the true impact of their effort, as well as the controversial "grift culture" and sacrificing authenticity for short-term gains. This episode is a must-listen - stay tuned!
We also have a 20% discount AND free pass gold giveaway to the Revenue Marketing Summit in London this November, a packed two days of the latest insights, tools and strategies from globally renowned companies including Uber, Pinterest and HSBC.
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In this So video, the team discuss the findings from our latest Digital Marketing Skills Benchmark report, which now in it's fourth edition, and how it highlights some very significant shifts in skills in the past year and explores the impact this will have on organisations.