As artificial intelligence continues to grow rapidly, so do its ethical concerns.
In this episode of the digital marketing podcast, we discuss the challenges of deep fake audio and video technology, its societal impacts and the balance between innovation and deception.
We also delve into the ethical use of content and training data, highlighting issues of privacy and bias, as well as the need for a comprehensive but transparent AI policy.
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We are also running a GA4 masterclass coming up on 22nd November for those who are still getting to grips with the new platform.
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Useful Links
Andrew Ng Quote (Professor at Stanford University)
Stuart Russell Quote (Professor at University of California)
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In this So video, the team discuss the findings from our latest Digital Marketing Skills Benchmark report, which now in it's fourth edition, and how it highlights some very significant shifts in skills in the past year and explores the impact this will have on organisations.
Evaluate the capabilities of ChatGPT, DeepSeek, and Google’s Gemini - expert takes on where these tools excel, where they stumble, and how you can leverage them in your digital marketing strategy.