Daniel talks us through SPAM, Bacn and how to radically boost your email lists performance by applying some clever basic segmentation techniques. Ciaran also quizzes Daniel on his new Apple watch to find out how well it fits into his daily life.
Email Segments discussed in case you missed them:
>Low open high click – stimulate open
>High open low click – stimulate click
>High both open high click – ( these are your email champions)
>Low open / low click – trigger a reactivation process.
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In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Matthew Gardiner from World Travel Market for a special look at how the user journey is being radically reshaped, and why the travel industry offers a powerful lens for understanding the broader changes all marketers now face.
We sit down with Alex Schultz, Meta’s Chief Marketing Officer to unpack the future of digital marketing, and why the fundamentals still matter.