Daniel talks us through SPAM, Bacn and how to radically boost your email lists performance by applying some clever basic segmentation techniques. Ciaran also quizzes Daniel on his new Apple watch to find out how well it fits into his daily life.
Email Segments discussed in case you missed them:
>Low open high click – stimulate open
>High open low click – stimulate click
>High both open high click – ( these are your email champions)
>Low open / low click – trigger a reactivation process.
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In this episode Daniel is joined by Geoff Tuff, co-author of Hone: How Purposeful Leaders Defy Drift to explore why traditional transformation initiatives fail so often, and what leaders can do instead .
In this update episode we break down a rapid sequence of releases from OpenAI and Google, explaining what has actually changed, what genuinely matters, and how marketers and business leaders should respond.