This week we feature a couple of interviews from the Marketing Week Show in London, plus our first video for the podcast. Ciaran snook in at the end of a long day and pounced on some unsuspecting exhibitors for on the spot interviews. We talk to Dijon Designs about their innovative use of hologram technology to grab attention at the show and will also be featuring the very first video episode for you to see this technology in action.
We also grabbed some time with Tomato Source a creative company specialising in meaningful merchandise, and discuss with their Director Sophie Howes how companies can promote themselves at trade shows and stand out from the crowd with creativity and innovative approach to their show promotions.
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In this So video, the team discuss the findings from our latest Digital Marketing Skills Benchmark report, which now in it's fourth edition, and how it highlights some very significant shifts in skills in the past year and explores the impact this will have on organisations.