Email marketing allows you to regularly stay in touch with your customers and provides a direct line of communication on a channel you own.

As humans, we are always having conversations, and when utilised properly email can be a great way of encouraging interaction and strengthening your relationships with your customers.

In today’s ’So’ video, the team discuss the key elements of a successful email marketing strategy, including frequency, deliverability and ability to reply.

If you have any questions you would like answered as part of our 'So' series, please get in touch and let us know.

We have also recently launched our podcast 'The Digital Marketing Podcast' in a video format on our YouTube channel. Make sure to subscribe for a brand new video podcast every week!