Email marketing allows you to regularly stay in touch with your customers and provides a direct line of communication on a channel you own.
As humans, we are always having conversations, and when utilised properly email can be a great way of encouraging interaction and strengthening your relationships with your customers.
In today’s ’So’ video, the team discuss the key elements of a successful email marketing strategy, including frequency, deliverability and ability to reply.
If you have any questions you would like answered as part of our 'So' series, please get in touch and let us know.
We have also recently launched our podcast 'The Digital Marketing Podcast' in a video format on our YouTube channel. Make sure to subscribe for a brand new video podcast every week!
In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Matthew Gardiner from World Travel Market for a special look at how the user journey is being radically reshaped, and why the travel industry offers a powerful lens for understanding the broader changes all marketers now face.
We sit down with Alex Schultz, Meta’s Chief Marketing Officer to unpack the future of digital marketing, and why the fundamentals still matter.