Email marketing allows you to regularly stay in touch with your customers and provides a direct line of communication on a channel you own.
As humans, we are always having conversations, and when utilised properly email can be a great way of encouraging interaction and strengthening your relationships with your customers.
In today’s ’So’ video, the team discuss the key elements of a successful email marketing strategy, including frequency, deliverability and ability to reply.
If you have any questions you would like answered as part of our 'So' series, please get in touch and let us know.
We have also recently launched our podcast 'The Digital Marketing Podcast' in a video format on our YouTube channel. Make sure to subscribe for a brand new video podcast every week!
In this episode Daniel is joined by Geoff Tuff, co-author of Hone: How Purposeful Leaders Defy Drift to explore why traditional transformation initiatives fail so often, and what leaders can do instead .
In this update episode we break down a rapid sequence of releases from OpenAI and Google, explaining what has actually changed, what genuinely matters, and how marketers and business leaders should respond.
In this episode we explore what Answer Engine Optimisation (AEO) actually means in practice, and how marketers can adapt without chasing myths, hacks, or constantly shifting theories.