Email marketing allows you to regularly stay in touch with your customers and provides a direct line of communication on a channel you own.
As humans, we are always having conversations, and when utilised properly email can be a great way of encouraging interaction and strengthening your relationships with your customers.
In today’s ’So’ video, the team discuss the key elements of a successful email marketing strategy, including frequency, deliverability and ability to reply.
If you have any questions you would like answered as part of our 'So' series, please get in touch and let us know.
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This guide draws on proven techniques used to generate over £1.2 million in revenue in a single twelve-month period - through LinkedIn activity combined with events - with a daily time investment of just 30 to 60 minutes for engagement and around three hours per week for content creation.