In this episode of the Digital Marketing Podcast, we delve into the latest updates and functionalities of Google Analytics 4.
If you are getting lost in your Google Ads conversions, not sure how to work with secondary dimensions, or need a deeper understanding of user reports, tune in for our latest news, tips and tricks to help you master the platform.
If you’re looking for some further guidance on GA4, we have a Masterclass coming up on 27th February.
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Join us for our latest podcast episode where we talk about the state of digital skills across analytics and data, usability, content marketing, digital strategy and more.
In this episode Daniel is joined by Geoff Tuff, co-author of Hone: How Purposeful Leaders Defy Drift to explore why traditional transformation initiatives fail so often, and what leaders can do instead .
In this update episode we break down a rapid sequence of releases from OpenAI and Google, explaining what has actually changed, what genuinely matters, and how marketers and business leaders should respond.
In this episode we explore what Answer Engine Optimisation (AEO) actually means in practice, and how marketers can adapt without chasing myths, hacks, or constantly shifting theories.