With the holiday season almost upon us, Daniel and Ciaran take a look at some productivity tips to help you get things kicked off effectively in the New year. We’ve looked at some of the key lessons we have learned this year and share some of what worked and what didn’t to take a view on how to do things better next year.
Discover our top tips on producing better and more effective content, how to stay up to date, how to improve your keyword research and how to approach taming your email inbox throughout 2018.
Useful Links
Target Internet Content Calendar Template
Keywords Everywhere Keyword volume tool
Top Blogs & YouTube Channels for Digital Marketers
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In this episode of the Digital Marketing Podcast, the team discuss some of their favourite SEO and AI tools to help your content cut above the noise, as well as the findings of a new report on AI training data.
Search engines and Large Language Models (LLMs) no longer just read text, they parse content to look for data. Schema Markup (JSON-LD) is the vocabulary you use to explicitly tell Google and LLMs your content and product details.
Traditional SEO was about proving relevance to a search algorithm to rank a link. AEO is different - it's about training an AI to understand your brand as a credible "Entity" so it cites you as the answer.
In this episode we dive into one of the most significant shifts in digital marketing: the rise of non keyword signals and what it means for search, privacy, and the future of targeting.