This is Daniel Rowles’ presentation on Effective Content Measurement from the Digital Content Summit 2017 conference on the 23rd May 2017.
Useful Links:
Digital Transformation Framework
Digital Measurement Framework
Digital Capability Framework
Digital Skills Benchmark
The team speaks with Phil Treagus-Evans, author of the new book Human First Marketing, to explore why now, in a world dominated by AI, automation, and synthetic content, marketers must rediscover their humanity.
In this episode of The Digital Marketing Podcast, Daniel Rowles speaks with Rachel Thornton, CMO of Adobe Enterprise, to explore what this shift really means in practice.