We are back with a Digital Marketing Trends Update for April 2023, and what trends update would it be without AI?
In this episode, the team run through some of the latest Google updates, why you shouldn’t forget about Bing, and some of the latest AI tools to assist you in your marketing efforts.
We have also launched our latest version of the Digital Marketing Toolkit which you can download today.
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In this episode of the Digital Marketing Podcast, the team discuss some of their favourite SEO and AI tools to help your content cut above the noise, as well as the findings of a new report on AI training data.
Search engines and Large Language Models (LLMs) no longer just read text, they parse content to look for data. Schema Markup (JSON-LD) is the vocabulary you use to explicitly tell Google and LLMs your content and product details.
Traditional SEO was about proving relevance to a search algorithm to rank a link. AEO is different - it's about training an AI to understand your brand as a credible "Entity" so it cites you as the answer.
In this episode we dive into one of the most significant shifts in digital marketing: the rise of non keyword signals and what it means for search, privacy, and the future of targeting.