The recent growth in AI tools will be beneficial for many marketers, crafting great content without having to sit and write every word. However, it's not always been clear whether using artificial intelligence to create content have negative effects on your SEO.
Google has now released a statement confirming that great content is great content, no matter how it is produced.
By the end of this video you'll have further understanding on how to keep the user at the forefront of your content and things to consider when using AI writing tools.
If you have any questions you would like answered as part of our 'So' series, please get in touch and let us know.
Our podcast, 'The Digital Marketing Podcast' is now in video format on our YouTube channel. Make sure to subscribe for a brand new video podcast every week!
In this first episode of 2025, Ciaran, Daniel and Louise discuss some essential new years resolutions for marketers in 2025. Covering the impact of generative AI, junk content, aggressive social media algorithms, never ending brand desperation to go viral and much more, they explore the essential techniques to help your digital marketing succeed in 2025.
Evaluate the capabilities of ChatGPT, DeepSeek, and Google’s Gemini - expert takes on where these tools excel, where they stumble, and how you can leverage them in your digital marketing strategy.