The recent growth in AI tools will be beneficial for many marketers, crafting great content without having to sit and write every word. However, it's not always been clear whether using artificial intelligence to create content have negative effects on your SEO.
Google has now released a statement confirming that great content is great content, no matter how it is produced.
By the end of this video you'll have further understanding on how to keep the user at the forefront of your content and things to consider when using AI writing tools.
If you have any questions you would like answered as part of our 'So' series, please get in touch and let us know.
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Step‑by‑step prompt frameworks for improving existing content marketing, including why it works, workflow, a ready‑to‑copy prompt, and what to measure next.
Evaluate the capabilities of ChatGPT, DeepSeek, and Google’s Gemini - expert takes on where these tools excel, where they stumble, and how you can leverage them in your digital marketing strategy.
In this episode Daniel is joined by Geoff Tuff, co-author of Hone: How Purposeful Leaders Defy Drift to explore why traditional transformation initiatives fail so often, and what leaders can do instead .