The recent growth in AI tools will be beneficial for many marketers, crafting great content without having to sit and write every word. However, it's not always been clear whether using artificial intelligence to create content have negative effects on your SEO.
Google has now released a statement confirming that great content is great content, no matter how it is produced.
By the end of this video you'll have further understanding on how to keep the user at the forefront of your content and things to consider when using AI writing tools.
If you have any questions you would like answered as part of our 'So' series, please get in touch and let us know.
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In this episode we dive into one of the most significant shifts in digital marketing: the rise of non keyword signals and what it means for search, privacy, and the future of targeting.