Welcome to another special episode of the Digital Marketing Podcast, where we will be introducing you to the second-half of shortlisted tools for the Digital Marketing Toolkit Awards.
Some of them might already be familiar to you, and some might be brand new. All of these tools have been nominated by digital marketers so if there's any you haven't heard of, we suggest you check them out!
Have your favourite? Make sure to vote for it before votes close on 3rd September. Visit https://targetinternet.com/awards
If you want your tool in with a chance of winning a Digital Marketing Toolkit Award, we'll be back next year so you can get nominating.
GA4 Masterclass
We have a brand new GA4 Masterclass on 13th Septemeber 2023 for those who want to learn how to unlock GA4 to its full potential. This is a popular course so book now to avoid missing out.
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The Digital Marketing Toolkit Awards
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The team speaks with Phil Treagus-Evans, author of the new book Human First Marketing, to explore why now, in a world dominated by AI, automation, and synthetic content, marketers must rediscover their humanity.
Search engines and Large Language Models (LLMs) no longer just read text, they parse content to look for data. Schema Markup (JSON-LD) is the vocabulary you use to explicitly tell Google and LLMs your content and product details.
Traditional SEO was about proving relevance to a search algorithm to rank a link. AEO is different - it's about training an AI to understand your brand as a credible "Entity" so it cites you as the answer.