Great tools to help make your website better
Daniel and Ciaran share and explain some of the tools they both use to improve websites. We explore:

  • Website analytics and how to set up goal conversion and how you track visitor engagement
  • How to use Google website optimiser to run A/B and Multi-variant testing
  • Tools that help you visualize and research how visitors interact with your pages
  • Browser testing tools
  • Notable  – a tool Ciaran can’t stop talking about that helps you work collaboratively with your entire design and coding team to improve and optimise the design and gathering of in-house feedback prior to new pages going live

RSS for the Digital Marketing Podcast: http://feeds.feedburner.com/targetinternet
Resources
Google Analytics
www.google.com/analytics

Google Website optimiser
(update- Since we recorded this episode Google have since retired website optimiser. Try Google Optimize )

http://www.crazyegg.com

http://www.clicktale.com

http://www.conversion-rate-experts.com

http://www.webcredible.co.uk

http://www.notableapp.com

http://browsershots.org/

 

Download Episode 8

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