Great tools to help make your website better
Daniel and Ciaran share and explain some of the tools they both use to improve websites. We explore:

  • Website analytics and how to set up goal conversion and how you track visitor engagement
  • How to use Google website optimiser to run A/B and Multi-variant testing
  • Tools that help you visualize and research how visitors interact with your pages
  • Browser testing tools
  • Notable  – a tool Ciaran can’t stop talking about that helps you work collaboratively with your entire design and coding team to improve and optimise the design and gathering of in-house feedback prior to new pages going live

RSS for the Digital Marketing Podcast:
Google Analytics

Google Website optimiser
(update- Since we recorded this episode Google have since retired website optimiser. Try Google Optimize )


Download Episode 8