Great tools to help make your website better
Daniel and Ciaran share and explain some of the tools they both use to improve websites. We explore:
RSS for the Digital Marketing Podcast: http://feeds.feedburner.com/targetinternet
Resources
Google Analytics
www.google.com/analytics
Google Website optimiser
(update- Since we recorded this episode Google have since retired website optimiser. Try Google Optimize )
http://www.conversion-rate-experts.com
http://www.webcredible.co.uk
http://www.notableapp.com
http://browsershots.org/
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In this So video, the team discuss the findings from our latest Digital Marketing Skills Benchmark report, which now in it's fourth edition, and how it highlights some very significant shifts in skills in the past year and explores the impact this will have on organisations.
Evaluate the capabilities of ChatGPT, DeepSeek, and Google’s Gemini - expert takes on where these tools excel, where they stumble, and how you can leverage them in your digital marketing strategy.
A clinical audit of your copy, structure and calls to action. Get a conversion scorecard, section-by-section diagnosis and ready-to-test rewrites in under a minute.
In this episode Daniel speaks with Emily Barford, Head of Dove Beauty at Unilever, about a bold and unconventional campaign built on Reddit conversations.