Great tools to help make your website better
Daniel and Ciaran share and explain some of the tools they both use to improve websites. We explore:
RSS for the Digital Marketing Podcast: http://feeds.feedburner.com/targetinternet
Resources
Google Analytics
www.google.com/analytics
Google Website optimiser
(update- Since we recorded this episode Google have since retired website optimiser. Try Google Optimize )
http://www.conversion-rate-experts.com
http://www.webcredible.co.uk
http://www.notableapp.com
http://browsershots.org/
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In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Matthew Gardiner from World Travel Market for a special look at how the user journey is being radically reshaped, and why the travel industry offers a powerful lens for understanding the broader changes all marketers now face.
We sit down with Alex Schultz, Meta’s Chief Marketing Officer to unpack the future of digital marketing, and why the fundamentals still matter.