In today's episode of the Digital Marketing Podcast, we have the pleasure of welcoming back Nicholas Holland, VP of Product at Hubspot, for a second year to reflect on the development of AI and the human touch in marketing.
Recorded in Boston at Hubspot's Inbound Conference 2023, Nicholas reveals how Hubspot have leveraged technology to provide new AI capabilities to their customer platform, assisting customers in crafting effective marketing emails to setting up a website.
Nicholas and Daniel also address ongoing data and security concerns, the need for AI ethical standards for responsible usage, and the need to show that individual expertise in written content.
AI aside, we can't forget the importance of human touch in marketing. Why is influencer marketing continually rising, and what are Nicholas' emerging trends predictions for the year ahead?
---
Have feedback on the show? We really would love to hear from you. Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
Useful Links
Benchmark your own digital marketing skills for free
Benchmark your team's digital marketing skills for free
Revenue Marketing Summit - podcast listeners exclusive 20% discount
Listen, subscribe or get in contact
In this episode, Daniel, Ciaran and Louise kickstart their new monthly news digests, where they will be rounding up all of the latest digital marketing news and bringing it to you all in one place, to ensure that you are kept up-to-date.
In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Matthew Gardiner from World Travel Market for a special look at how the user journey is being radically reshaped, and why the travel industry offers a powerful lens for understanding the broader changes all marketers now face.
We sit down with Alex Schultz, Meta’s Chief Marketing Officer to unpack the future of digital marketing, and why the fundamentals still matter.