Ciaran and Daniel discuss Social Media Risk Mitigation, Social Media Policy, and how you go about setting guidelines and expectations for your internal teams.
Follow our recommended key steps to lower risks and make life in social channels plain sailing. Ciaran gets slightly over animated about steak restaurants and we also discuss how best to deal with any negative feedback on your social media channels.
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In this episode we explore one of the biggest shifts in digital marketing: the move from traditional keyword searches towards AI-powered conversations, recommendations and personalised discovery.
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