Ciaran talks to Andy Rutter, a multimedia design lecturer at UCN (http://ucn.dk a University in northern Denmark) about transmedia story telling. We explore what is it? and how is it being used as a technique to supercharge marketing campaigns and drive mass audience participation and engagement with the stories being told.
Check out these resources for to learn more about transmedia story telling.
http://www.tstoryteller.com/getting-started-in-transmedia-storytelling
http://www.slideshare.net/sioflynn/transmedia-101-toronto-june-12-2012
http://www.yousuckattransmedia.com/about/ Christy Dena, http://www.universecreation101.com
http://www.deepmediaonline.com
http://www.youtube.com/watch?v=Oe3St1GgoHQ
Hunter shoots a bear ( not really transmedia story telling but we discussed it in the episode so here it is…)
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