Daniel and Ciaran talk through the new features in Google Analytics to help you get ready for Google turning off the old layout and reports version of the service early in 2012. In this episode, we explore:- Event Tracking, Real-Time Reporting, Visitor Flow and Goal Flow Visualization, Multi-channel Funnels and Attribution, Mobile reporting, Custom Dashboards, Encrypted Search, Keyword Clouds, and how to link GA to your Google Webmaster Tools.
Google Conversion University
http://www.google.com/support/conversionuniversity
Also… be sure to check out the Google Analytics video. We posted it recently on our Google and Facebook pages. It will make you smile.
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On today's episode of the Digital Marketing Podcast, we are joined by Optimizely's Chief Product Officer Rupali Jain, to discuss how we should be approaching CRO, experimentation and what's really important.
Although there aren't as many reports in the new GA4 as in Universal Analytics, the power of GA4 is in its customisation and being able to understand key terminology is key to being able to understand your GA4 data.
A clinical audit of your copy, structure and calls to action. Get a conversion scorecard, section-by-section diagnosis and ready-to-test rewrites in under a minute.
In this episode Daniel speaks with Emily Barford, Head of Dove Beauty at Unilever, about a bold and unconventional campaign built on Reddit conversations.