Google’s new search feature Google Instant launched recently to a flurry of hype, on it’s time saving and search improving loveliness, but for the digital marketeer, what impact does it have on search marketing, Pay Per Click campaign costs and the overall number of visitors your site generates from the leading search engine?
Daniel Rowles, and Ciaran Rogers explore some of the issues impacting on digital marketing efforts as a result of Google’s New Instant Search functionality.
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Traditional SEO was about proving relevance to a search algorithm to rank a link. AEO is different - it's about training an AI to understand your brand as a credible "Entity" so it cites you as the answer.
In this episode we explore what Answer Engine Optimisation (AEO) actually means in practice, and how marketers can adapt without chasing myths, hacks, or constantly shifting theories.
In this episode Daniel is joined by Geoff Tuff, co-author of Hone: How Purposeful Leaders Defy Drift to explore why traditional transformation initiatives fail so often, and what leaders can do instead .
In this update episode we break down a rapid sequence of releases from OpenAI and Google, explaining what has actually changed, what genuinely matters, and how marketers and business leaders should respond.