Step‑by‑step prompt frameworks for SEO, including why it works, a ready‑to‑copy prompt, and what to measure next:
Search Intent Alignment and SEO Refresh
Brand Voice, Accessibility and Persona Rewrite
This is the latest in a series of AI prompt posts detailing advanced prompt techniques for common digital marketing activities. You can simply cut and paste the prompts highlighted below and replace the text [in brackets like this] to give the prompt your context. However, if you want to get more from the prompts, check out the 'Why this works" bullets to try and understand the particular techniques at play, and how you might apply these to your future prompts. We've also provided the "What to measure" section so that you can measure the impact of prompts output, and see how it improve your existing content.
Description:
A structured SEO edit that audits content for clarity, alignment with search intent, and conversion impact.
Why this works:
Copy-and-paste prompt:
What to measure next:

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Ensures that content matches what users are searching for while still aligning with brand narrative.
Why this works:
Copy-and-paste prompt:
What to measure next:

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Rewrites accurate but off-brand or inaccessible content, aligning with voice and inclusivity.
Why this works:
Copy-and-paste prompt:
What to measure next:

Description:
Finds weaknesses in competitor content and creates a unique stance for differentiation.
Why this works:
Copy-and-paste prompt:
What to measure next:

Description:
Transforms one long-form asset into multiple channel-specific derivatives with testing baked in.
Why this works:
Copy-and-paste prompt:
What to measure next:

Search engines and Large Language Models (LLMs) no longer just read text, they parse content to look for data. Schema Markup (JSON-LD) is the vocabulary you use to explicitly tell Google and LLMs your content and product details.
Traditional SEO was about proving relevance to a search algorithm to rank a link. AEO is different - it's about training an AI to understand your brand as a credible "Entity" so it cites you as the answer.
In this episode we dive into one of the most significant shifts in digital marketing: the rise of non keyword signals and what it means for search, privacy, and the future of targeting.