AI Prompts for SEO

Prompt Engineering for Search Engine Optimisation

Artificial Intelligence SEO Article
20 mins

é AI Prompts to for Search Engine Optimisation (SEO)

Step‑by‑step prompt frameworks for SEO, including why it works, a ready‑to‑copy prompt, and what to measure next:

Editorial Refresh Sprint

Search Intent Alignment and SEO Refresh

Brand Voice, Accessibility and Persona Rewrite

Competitor Gap and Differentiation Builder

Content Atomiser and Refresh Calendar

This is the latest in a series of AI prompt posts detailing advanced prompt techniques for common digital marketing activities. You can simply cut and paste the prompts highlighted below and replace the text [in brackets like this] to give the prompt your context. However, if you want to get more from the prompts, check out the 'Why this works" bullets to try and understand the particular techniques at play, and how you might apply these to your future prompts. We've also provided the "What to measure" section so that you can measure the impact of prompts output, and see how it improve your existing content.

Editorial Refresh Sprint

Description:
A structured SEO edit that audits content for clarity, alignment with search intent, and conversion impact.

Why this works:

  • Uses an audit rubric to score weaknesses
  • Produces conservative and transformative rewrites for testing
  • Integrates accessibility and inclusion to maximise reach

Copy-and-paste prompt:

You are a senior content editor for [INDUSTRY/BRAND]. Your task is to diagnose and improve the following content to maximise clarity, usefulness, search alignment and conversion.

Context:
- Business goal: [e.g., increase demo requests by 20%]
- Primary audience: [e.g., UK mid-market HR leaders]
- Secondary audience: [optional]
- Product/service: [describe]
- Constraints: [legal, compliance, claims to avoid]
- Target keywords or themes: [list]
- Brand voice: [e.g., practical, warm, expert; British English]

Content to improve:
[PASTE FULL TEXT OR OUTLINE]

Process:
1) Audit the piece using a rubric scoring 0–5 on structure, clarity, E-E-A-T, search fit, completeness, brand voice, accessibility and conversion cues.
2) Identify top 10 issues and opportunities. Prioritise with RICE.
3) Propose an improved outline.
4) Provide Version A (conservative edit) and Version B (transformative edit).
5) Create conversion assets: CTAs, metadata, FAQs, internal links.
6) Supply accessibility upgrades and a changelog.

What to measure next:

  • Form conversion rate.
  • Scroll depth and dwell time.
  • Keyword ranking improvements.
  • Accessibility compliance rate

Search Intent Alignment and SEO Refresh

Description:
Ensures that content matches what users are searching for while still aligning with brand narrative.

Why this works:

  • Builds explicit intent hypotheses (informational, commercial, transactional)
  • Maps topical entities and FAQs to cover completeness
  • Produces dual outlines: search-first vs story-first

Copy-and-paste prompt:

Act as an SEO content strategist. Realign the following content to dominant search intent and modern on-page SEO best practice.

Inputs:
- Primary keyword/topic: [e.g., "B2B marketing automation"]
- Secondary entities: [list]
- Target geography: [e.g., UK & EU]
- Funnel stage: [awareness, consideration, decision]
- KPI: [e.g., free trial sign-ups]
- Brand tone: [authoritative, approachable]
- Competitor angles to avoid: [if any]

Content to improve:
[PASTE FULL TEXT]

Tasks:
1) Define intent hypothesis and confidence.
2) Build a gap map with missing entities and sub-topics.
3) Propose Outline v1 (search-first) and Outline v2 (story-first) with trade-offs.
4) Write snippet-ready answers and metadata.
5) Suggest internal linking anchors and structured data.
6) Provide two contrasted introductions.

What to measure next:

  • Keyword rank and snippet capture
  • Organic CTR and bounce rate
  • Internal link CTR to sales pages

Brand Voice, Accessibility and Persona Rewrite

Description:
Rewrites accurate but off-brand or inaccessible content, aligning with voice and inclusivity.

Why this works:

  • Extracts a voice guide from samples
  • Uses role-play critiques to highlight objections
  • Produces two rewrites: brand-true and persona-tuned

Copy-and-paste prompt:

You are Head of Brand and an accessibility reviewer. Rewrite content to match brand voice while improving inclusivity.

Inputs:
- Voice samples: [paste or adjectives]
- Audience: [primary, secondary]
- KPI: [e.g., call bookings]
- Reading level: [e.g., GCSE]
- Sensitivities/terms to avoid: [list]

Content to improve:
[PASTE FULL TEXT]

Process:
1) Extract a mini voice guide.
2) Run role-play critiques as a first-time reader and as a sceptical decision-maker.
3) Produce two rewrites:
   - Brand-true
   - Persona-tuned
4) Provide micro-improvements: CTAs, buttons, subject lines.
5) Add accessibility fixes: reading age, plain-English summary, alt text.

What to measure next:

  • Readability score and time on page
  • Segment-based CTR
  • Brand language compliance across content

Competitor Gap and Differentiation Builder

Description:
Finds weaknesses in competitor content and creates a unique stance for differentiation.

Why this works:

  • Creates side-by-side competitor comparisons
  • Labels gaps as table-stakes, differentiators or thought-leadership
  • Suggests original data or assets to strengthen proof

Copy-and-paste prompt:

Act as a category editor. Compare our content against competitors and build a differentiated, evidence-based upgrade plan.

Inputs:
- Audience and goal: [e.g., UK SMB finance leaders; generate demo requests]
- Brand POV: [e.g., transparent pricing, strong support]
- Risk limits: [list]
- Competitor articles: [paste excerpts or outlines]

Tasks:
1) Create comparison table with scores and snippets.
2) Identify 8–12 content gaps. Classify as Table-stakes, Differentiator or Thought-leadership.
3) Draft a 100-word manifesto and unique stance.
4) Provide two headline/intro options (authority-led vs challenger).
5) Suggest one section only we can own and three original proof assets.

What to measure next:

  • Assisted conversions
  • Earned backlinks from new data
  • Engagement with proof assets

Content Atomiser and Refresh Calendar

Description:
Transforms one long-form asset into multiple channel-specific derivatives with testing baked in.

Why this works:

  • Refactors for scanability and clarity
  • Produces Control vs Challenger versions for each derivative
  • Sets up an 8-week refresh calendar with UTMs

Copy-and-paste prompt:

 

You are a content operations lead. Repurpose this long-form content into multi-channel derivatives with a refresh calendar.

Inputs:
- Audience & funnel stage: [e.g., UK tech founders; consideration]
- KPI: [e.g., webinar sign-ups]
- Voice: [e.g., confident, helpful]
- Channels: [LinkedIn, X, email, video, paid social]
- Key messages: [list]
- Constraints: [list]

Source content:
[PASTE FULL TEXT]

Tasks:
1) Refactor article with improved outline and executive summary.
2) Create derivatives per channel (LinkedIn, X, email, video, ads).
3) Provide Control vs Challenger versions with hypotheses.
4) Build 8-week distribution calendar with cadence and owners.
5) Propose UTM scheme and ready-to-paste links.

What to measure next:

  • Assisted pipeline from derivatives
  • UTM CTR by channel
  • Video completion rates and post-view conversions

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