Ciaran talks to Glow labs’ Mayar Upadhyaya and Alistair Alexander from Mencap, about their innovative work customizing the Facebook Interface their users to encourage them to participate online. Mayar and Alistair talk us through some of the Facebook interface issues that hit hard for users with reading and language disabilities. We also discover a surprising shining star in the usability stakes with a lot to teach us…. Youtube!
www.raisingyourgame.mencap.co.uk
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A clinical audit of your copy, structure and calls to action. Get a conversion scorecard, section-by-section diagnosis and ready-to-test rewrites in under a minute.
In this episode Daniel speaks with Emily Barford, Head of Dove Beauty at Unilever, about a bold and unconventional campaign built on Reddit conversations.