Daniel talks to Microsoft’s Head of Digital Marketing Strategy, Alistair Frost about some of the big changes in digital marketing, in particular, social media, and how best to approach, tackle and succeed in the online social space. We discuss Microsoft’s search engine Bing and how they are developing it, their Blog Smart policy, and pick Alistair’s brains his favourite online marketing tools.
Download The Frost Personality Continuum Podcast here
Seismic Desktop
http://seesmic.com/products/desktop
Klout
klout.com/
Outlook social connectors
http://www.microsoft.com/download/en/details.aspx?id=7985
Microsoft Lync
http://lync.microsoft.com
Quora
http://www.quora.com
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