Ciaran talks to John Noble from Proactive about how to do direct marketing well. We also learn about Purls- Personal Urls that direct marketers are using to effectively personalise mailings with a funky, track-able and personal online twist.
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The team speaks with Phil Treagus-Evans, author of the new book Human First Marketing, to explore why now, in a world dominated by AI, automation, and synthetic content, marketers must rediscover their humanity.