The skills required to succeed in digital marketing are constantly changing, which makes it very hard to keep up with all of these changes. So how is the marketing industry coping with developing and learning all these new skills? Daniel walks us through what Target Internet’s Digital Skills Benchmark results tell us about the state of digital marketing at year-end 2021.
Published in partnership with the Chartered Institute of Marketing, the 2022 edition of this report has some interesting findings. With data collated from thousands of marketers across the world, it helps us all understand our skill and knowledge gaps more clearly than ever before.
Listen in for the answers and find out what the benchmark level is among your level of seniority and discover how different sectors of our industry have performed.
Also under discussion, could Ciaran carry off being completely bald? We also explore, if Daniel and Ciaran were being chased by a Tiger, who would get eaten?
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Read about the 2022 Digital Skills Benchmark
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In this episode of the Digital Marketing Podcast, the team discuss some of their favourite SEO and AI tools to help your content cut above the noise, as well as the findings of a new report on AI training data.