Are you using the right strategies to get people excited about your marketing content?
Daniel and Ciaran take a deep dive into the ongoing issues around creating great evergreen content that continually works. They explore keyword research techniques and how to create better-performing titles, so your stands out among other competing organic content in its niche.
Also under discussion – how to craft better hero content by making the most of your Content Calendar. Daniel shares how to further enhance e your content calendar and make use of our free, customisable Content Calendar template
Useful Links
Rand Fishkin’s 10X content with examples
Example of Google Analytics Certification web page Daniel discusses?
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In this episode we explore what Answer Engine Optimisation (AEO) actually means in practice, and how marketers can adapt without chasing myths, hacks, or constantly shifting theories.
A clinical audit of your copy, structure and calls to action. Get a conversion scorecard, section-by-section diagnosis and ready-to-test rewrites in under a minute.
In this episode Daniel speaks with Emily Barford, Head of Dove Beauty at Unilever, about a bold and unconventional campaign built on Reddit conversations.