Ciaran talks to Alistair Beech from the University of Manchester and explores how they are using Hootsuite’s Amplify App to engage senior staff advocates to help spread the word on the University’s amazing research and campaign initiatives.
Based at the largest single-site university in the UK, Alistair shares with us how his communications team went about persuading influential members of the University’s community to engage with their advocacy programme. How do you go about convincing busy staff members and academics that helping you to share great content about your organisation is a beneficial activity for them to invest their time into?
If you are looking at any employee social engagement at scale, Alistair has some great pointers and key learnings that will help you to build a useful and engaging internal advocacy programme. Listen in and learn how to engage at scale.
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The University of Manchester on Social Media
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The team speaks with Phil Treagus-Evans, author of the new book Human First Marketing, to explore why now, in a world dominated by AI, automation, and synthetic content, marketers must rediscover their humanity.
In this episode Daniel is joined by Geoff Tuff, co-author of Hone: How Purposeful Leaders Defy Drift to explore why traditional transformation initiatives fail so often, and what leaders can do instead .
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