On today's episode of the Digital Marketing Podcast, we welcome Elina Vilk, Chief Marketing Officer at Hootsuite, to discuss the latest trends in social media.
Elina discusses the importance of forging authentic connections online, sharing her insights on establishing and nurturting two-way relationships with your customers on social media, and how how you can best measure the value and impact of these interactions.
Elina also provides a deeper look into what it's like to work as a social media manager, including the notable gender gap and the key actors that influence salary, with findings from their new Social Media Careers Report.
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Useful Links
Hootsuite 2023 Social Media Career Report
Hootsuite 2024 Social Trends Report
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