Ciaran and Daniel discuss the recent change to the Google Algorithm which the help of Searchmetrics. Google has started to penalize sites that are using Content farm style link building strategies. Is your SEO strategy impacted? Our thanks to Horst Joepen, CEO of Searchmetrics for his fantastic input on this topic.
For the data and a detailed report on the changes to the Google rules: blog.searchmetrics.com
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A clinical audit of your copy, structure and calls to action. Get a conversion scorecard, section-by-section diagnosis and ready-to-test rewrites in under a minute.
In this episode Daniel speaks with Emily Barford, Head of Dove Beauty at Unilever, about a bold and unconventional campaign built on Reddit conversations.