Daniel and Ciaran discuss the importance of advocates of your brand. How do you build advocacy? How do you keep your online connections genuine and still communicate at scale? We also explore how to deal with both positive or negative feedback while at the same time growing your influence. Are you promoting a purely commercial message or are you also building off the back of smaller steps to deeper engagement like asking for reviews and encouraging engagement and two-way conversations?
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If you're looking for top tips on how to future-proof your digital marketing efforts in a cookieless world, this episode is a must-listen to guide you through everything you need to know.
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