Ciaran is predicting big things for mobile web in 2011. With an explosion in the popularity of smartphones, increasingly people are consuming the web on the go. This week we have some great stats on mobile growth, we have some top tools and apps we use, should you develop your site for mobile or develop a mobile app? Plus we share an unconventional tip from Ciaran on how to optimise your site for mobile using a sausage…:-) You’ll only find it here on The Digital Marketing Podcast
Angry Birds
http://en.wikipedia.org/wiki/Angry_Birds
Interflora mobile site example:
http://m.interflora.co.uk/search.aspx
Drop us your tips on any great apps you have developed for your marketing mix, plus any great tools you use for mobile marketing.
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A clinical audit of your copy, structure and calls to action. Get a conversion scorecard, section-by-section diagnosis and ready-to-test rewrites in under a minute.
In this episode Daniel speaks with Emily Barford, Head of Dove Beauty at Unilever, about a bold and unconventional campaign built on Reddit conversations.