If you have ever studied marketing you will have come across PR Smith’s SOSTAC® Plan. But what is SOSTAC® and how can you use it to improve your results in a digital world?
Daniel walks us through the original inspiration for so many marketing planning systems with a specific focus on how it can be applied to define and improve your digital marketing campaign planning and processes.
Useful books by PR Smith
http://prsmith.org/books/
SOSTAC® is a registered trade mark of PR Smith. For more information on SOSTAC® Planning & becoming a SOSTAC® Certified Planner visit www.SOSTAC.org
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