If you have ever studied marketing you will have come across PR Smith’s SOSTAC® Plan. But what is SOSTAC® and how can you use it to improve your results in a digital world?
Daniel walks us through the original inspiration for so many marketing planning systems with a specific focus on how it can be applied to define and improve your digital marketing campaign planning and processes.
Useful books by PR Smith
http://prsmith.org/books/
SOSTAC® is a registered trade mark of PR Smith. For more information on SOSTAC® Planning & becoming a SOSTAC® Certified Planner visit www.SOSTAC.org
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In today's episode, we are joined by author and behavioural scientist Richard Shotton and discuss what behavioural science actually is and why marketers should be using it to get more from our campaigns and overall marketing efforts.