With out a digital marketing strategy, it might be easy to become ‘directionless’ with no goal to work towards. Implementing a marketing strategy helps you develop the right products and campaigns for your target audience.
In this week’s ‘So’ video, the team discuss what a digital marketing strategy is, the GOST framework and how a strategy is implemented and used in practice.
If you have any questions you would like answered as part of our 'So' series, please get in touch and let us know.
Our podcast, 'The Digital Marketing Podcast' is now in video format on our YouTube channel. Make sure to subscribe for a brand new video podcast every week!
In this episode of The Digital Marketing Podcast, Daniel Rowles speaks with Rachel Thornton, CMO of Adobe Enterprise, to explore what this shift really means in practice.
In this episode we explore eight psychology experiments and principles that can help marketers create more effective campaigns, stronger customer experiences and more persuasive messaging.
In this episode Ciaran speaks to Pacey AI, about avoiding AI slop and getting back to the work that matters: understanding customers, developing ideas and building a distinctive brand.