With out a digital marketing strategy, it might be easy to become ‘directionless’ with no goal to work towards. Implementing a marketing strategy helps you develop the right products and campaigns for your target audience.
In this week’s ‘So’ video, the team discuss what a digital marketing strategy is, the GOST framework and how a strategy is implemented and used in practice.
If you have any questions you would like answered as part of our 'So' series, please get in touch and let us know.
Our podcast, 'The Digital Marketing Podcast' is now in video format on our YouTube channel. Make sure to subscribe for a brand new video podcast every week!
In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Matthew Gardiner from World Travel Market for a special look at how the user journey is being radically reshaped, and why the travel industry offers a powerful lens for understanding the broader changes all marketers now face.
We sit down with Alex Schultz, Meta’s Chief Marketing Officer to unpack the future of digital marketing, and why the fundamentals still matter.