With out a digital marketing strategy, it might be easy to become ‘directionless’ with no goal to work towards. Implementing a marketing strategy helps you develop the right products and campaigns for your target audience.
In this week’s ‘So’ video, the team discuss what a digital marketing strategy is, the GOST framework and how a strategy is implemented and used in practice.
If you have any questions you would like answered as part of our 'So' series, please get in touch and let us know.
Our podcast, 'The Digital Marketing Podcast' is now in video format on our YouTube channel. Make sure to subscribe for a brand new video podcast every week!
In this episode of The Digital Marketing Podcast, Daniel dives into the world of agile marketing, exploring how a new methodology is helping marketers launch strategic, high-impact campaigns at pace, without compromising on quality.
In this episode of the Digital Marketing Podcast, Daniel is joined by the Global VP of Marketing at the Coca-Cola Company to talk about Fanta's resurgence and latest global marketing campaign.