Daniel talks about the digital skills gap which many senior marketeers and teams face with the rapid growth in digital marketing tools and technology. This episode introduces Target Internet’s digital marketing skills benchmark assessment. This free online tool gives you the opportunity to benchmark your digital skills in a variety of digital marketing mediums against industry standards and best practice according to your main job focus, level of seniority and industry sector.
Find out how you stack up and where your potential skills gaps are and get guidance on how to fill them. Get more details and take the assessment here:
Digital Marketing Skills Benchmark
Download Episode 142
Listen, subscribe or get in contact
If you're looking for top tips on how to future-proof your digital marketing efforts in a cookieless world, this episode is a must-listen to guide you through everything you need to know.
In today's episode, we are joined by author and behavioural scientist Richard Shotton and discuss what behavioural science actually is and why marketers should be using it to get more from our campaigns and overall marketing efforts.