Daniel talks about the digital skills gap which many senior marketeers and teams face with the rapid growth in digital marketing tools and technology. This episode introduces Target Internet’s digital marketing skills benchmark assessment. This free online tool gives you the opportunity to benchmark your digital skills in a variety of digital marketing mediums against industry standards and best practice according to your main job focus, level of seniority and industry sector.
Find out how you stack up and where your potential skills gaps are and get guidance on how to fill them. Get more details and take the assessment here:
Digital Marketing Skills Benchmark
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In this episode we cover everything from ChatGPT’s new operator functions to Google’s AI-powered search evolution, with insight on how AI is reshaping digital marketing roles, content, advertising, and SEO.
In this episode Daniel is joined by Geoff Tuff, co-author of Hone: How Purposeful Leaders Defy Drift to explore why traditional transformation initiatives fail so often, and what leaders can do instead .
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