Ciaran talks to Daniel about Google Tag Manager and provides us with an outline of what it does and how to use it, and we discuss some of the more advanced features and ways to make use of this fab free tool. If you looked at Tag Manager when it first came out we would encourage you to take a fresh look at the tool and investigate the new Google learning resources behind it which are rather good in our opinion.
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On today's episode of the Digital Marketing Podcast, we are joined by Optimizely's Chief Product Officer Rupali Jain, to discuss how we should be approaching CRO, experimentation and what's really important.
In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Matthew Gardiner from World Travel Market for a special look at how the user journey is being radically reshaped, and why the travel industry offers a powerful lens for understanding the broader changes all marketers now face.
We sit down with Alex Schultz, Meta’s Chief Marketing Officer to unpack the future of digital marketing, and why the fundamentals still matter.