Ciaran talks to Chicago based author and online publishing entrepreneur Jonny Andrews from Audience Hacker to learn how he advises building effective momentum behind any self published or traditionally published book. Whether you are looking to tell the story/ novel you have always dreamt is within you or are exploring how to engage and expand the online audience for your business, what Jonny has to share will definitely inspire you to try out some of these techniques for rapid online audience growth
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In this episode we explore what Answer Engine Optimisation (AEO) actually means in practice, and how marketers can adapt without chasing myths, hacks, or constantly shifting theories.
In this update episode we break down a rapid sequence of releases from OpenAI and Google, explaining what has actually changed, what genuinely matters, and how marketers and business leaders should respond.
The team speaks with Phil Treagus-Evans, author of the new book Human First Marketing, to explore why now, in a world dominated by AI, automation, and synthetic content, marketers must rediscover their humanity.
Search engines and Large Language Models (LLMs) no longer just read text, they parse content to look for data. Schema Markup (JSON-LD) is the vocabulary you use to explicitly tell Google and LLMs your content and product details.