Daniel and Ciaran discuss digital marketing transformation and capability. Digital Transformation is the process of understanding where our organisation is currently, and where it needs to be in order to use digital marketing effectively to achieve our business objectives. By understanding the difference between where we are and where we need to be, we can then also understand what we need to do in order to ‘fix’ things. Daniel discusses the opportunities, challenges and real world experiences of digital transformation projects and what they mean in practice. You can also read more on the topic in our Digital Transformation Blog Post.
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In this episode of The Digital Marketing Podcast, Daniel Rowles speaks with Rachel Thornton, CMO of Adobe Enterprise, to explore what this shift really means in practice.
In today's episode, we are joined by author and behavioural scientist Richard Shotton and discuss what behavioural science actually is and why marketers should be using it to get more from our campaigns and overall marketing efforts.
In this episode we explore eight psychology experiments and principles that can help marketers create more effective campaigns, stronger customer experiences and more persuasive messaging.
A clinical audit of your copy, structure and calls to action. Get a conversion scorecard, section-by-section diagnosis and ready-to-test rewrites in under a minute.