Daniel and Ciaran discuss digital marketing transformation and capability. Digital Transformation is the process of understanding where our organisation is currently, and where it needs to be in order to use digital marketing effectively to achieve our business objectives. By understanding the difference between where we are and where we need to be, we can then also understand what we need to do in order to ‘fix’ things. Daniel discusses the opportunities, challenges and real world experiences of digital transformation projects and what they mean in practice. You can also read more on the topic in our Digital Transformation Blog Post.
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