Daniel and Ciaran discuss Google’s recent announcement that from the 21st of April 2015 Google search engine results for mobile devices will give priority to online content which has been optimised to provide a great mobile experience. Is your website ready to take advantage of this change?
Resources mentioned:
Listen, subscribe or get in contact
A clinical audit of your copy, structure and calls to action. Get a conversion scorecard, section-by-section diagnosis and ready-to-test rewrites in under a minute.
In this episode Daniel speaks with Emily Barford, Head of Dove Beauty at Unilever, about a bold and unconventional campaign built on Reddit conversations.