Daniel and Ciaran discuss some of the latest changes in the world of Search Engine Optimisation. Discover what has changed and what we believe will be happening over the coming months in SEO. We also ponder if recent changes in Google Authorship and its importance to search engine rankings for brands could see the birth of the Digital Marketing Diva.
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Search engines and Large Language Models (LLMs) no longer just read text, they parse content to look for data. Schema Markup (JSON-LD) is the vocabulary you use to explicitly tell Google and LLMs your content and product details.
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