Ciaran interviews Ash Roots, Director of Digital at the Direct Line group to get his unique and innovative take on building the team, environment and culture to solve the challenges posed by the digital Insurance industry of tomorrow. Passionate about free-thinking, problem solving and transforming businesses through the creative and commercial potential of the web Ash and his team are busy transforming all of Direct Line Group’s digital properties.
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In today’s episode of the Digital Marketing Podcast, Ciaran interviews David Allison to better understand what we really need to be paying attention to, to understand and influence people’s buying decisions.
This guide draws on proven techniques used to generate over £1.2 million in revenue in a single twelve-month period - through LinkedIn activity combined with events - with a daily time investment of just 30 to 60 minutes for engagement and around three hours per week for content creation.