Daniel and Ciaran pose a great local SEO question from one of our listeners to Kelvin Newman, founder and host of one of the world’s largest SEO conferences “Brighton SEO” Join Kelvin and the cream of the UK SEO community at Brighton SEO next week for their training sessions on the 1st of September and the full conference on the 2nd of September. It’s what weekends and your department’s training budget were made for. But hurry, Tickets for this event sell out quickly.
Find out more at: http://www.brightonseo.com/
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In this episode we dive into one of the most significant shifts in digital marketing: the rise of non keyword signals and what it means for search, privacy, and the future of targeting.
Search engines and Large Language Models (LLMs) no longer just read text, they parse content to look for data. Schema Markup (JSON-LD) is the vocabulary you use to explicitly tell Google and LLMs your content and product details.
Traditional SEO was about proving relevance to a search algorithm to rank a link. AEO is different - it's about training an AI to understand your brand as a credible "Entity" so it cites you as the answer.
In this episode teh team introduces us to the process of Vibe Coding , leveraging AI to make app creation accessible to anyone, regardless of coding experience.