As Google continually makes frequent changes to its algorithm each year, your SEO strategy will require constant reevaluation and adjustment.
In this latest episode, the team break down the latest update to Google's Quality Rater Guidelines, which they use to determine whether their search ranking systems are providing helpful information. The E-A-T concept has now gained an extra E (E-E-A-T) for experience, to emphasise the importance of first-hand, life experience on a topic.
We also delve into some extra Google updates such as 'perspectives' and some hidden 'about this' features you might not have uncovered yet.
We have are also running a GA4 masterclass coming up on 22nd November for those who are still getting to grips with the new platform.
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In this episode of the Digital Marketing Podcast, Daniel is joined by the Global VP of Marketing at the Coca-Cola Company to talk about Fanta's resurgence and latest global marketing campaign.