This is Daniel Rowles’ presentation on ‘Omni-Channel But Not Ominous’ from the Chartered Institute of Marketing ‘Changing Face of Marketing’ Summit on the 24th May 2017.
Useful Links:
Digital Measurement Framework
Digital Capability Framework
Digital Skills Benchmark
Join us on this episode of the Digital Marketing Podcast where we discuss all things GA4 including events, tag management and our top tips for you.f the Digital Marketing Podcast where we discuss all things GA4 including events, tag management, the crucial differences between dimensions, metrics, sessions and users and our top tips for you.
In this episode of The Digital Marketing Podcast, Daniel Rowles speaks with Rachel Thornton, CMO of Adobe Enterprise, to explore what this shift really means in practice.