This is Daniel Rowles’ presentation on ‘Omni-Channel But Not Ominous’ from the Chartered Institute of Marketing ‘Changing Face of Marketing’ Summit on the 24th May 2017.
Useful Links:
Digital Measurement Framework
Digital Capability Framework
Digital Skills Benchmark
Although there aren't as many reports in the new GA4 as in Universal Analytics, the power of GA4 is in its customisation and being able to understand key terminology is key to being able to understand your GA4 data.
In this episode of The Digital Marketing Podcast, Daniel Rowles speaks with Rachel Thornton, CMO of Adobe Enterprise, to explore what this shift really means in practice.